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How Fulton Bank boosted loyalty and sales

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Fulton Bank embarked on a comprehensive data modernization journey, with Reltio as the backbone of their master data management (MDM) and data governance strategy. The bank chose Reltio Data Cloud, a cloud-native SaaS platform that offered robust capabilities far beyond traditional matching and merging.

Some specific features that drove Fulton Bank’s decision to choose Reltio included:

  • A unique customer ID with real-time entity resolution

  • A 360-degree customer view across customers’ accounts, products, services, transactions, and interactions

  • Real-time and secure authentication for customers calling into the call center – protecting data privacy

  • Support for key concepts like householding and segmentation

  • Insight into data quality from all data sources to drive remediation efforts, supporting data governance and data stewardship

  • Ease of integration with the bank’s existing modern and legacy systems

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